Case Study:  Onboarding Users into the New Cheezburger App(s)
 

  • Recognized problems we were solving for: users feel overwhelmed when landing within the new app; not sure what they should do first; expending too much effort to simply see their favorite content
    • Validated with interviews of current customers
  • Evaluated Business Requirements
    • Addition of new in-line native advertisements and multi column view to allow for more ads (and more content views)
  • Evaluated Tech Requirements and Limitations
  • Revisited Personas, Customer Journey and Empathy Map
  • Established metrics to show success: in-app survey, app reviews, tracking new sign-ups, feed customization, depth of content exploration
  • Competitive Analysis of other humor/content apps...how do they handle "onboarding"?
  • Designed a multi-pronged approach that would handhold, train, lead, declutter and prioritize features to provide most value to the users
  • Created rough wireframes which led to medium fidelity mockups for testing
  • Used mockups within Flinto to test clickable prototypes
  • Refined interactions based on results from testing, finalized graphics, worked with engineering to implement, and prepared for launch!